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Until recently, FotoSkoda was a classic brick-and-mortar store where you could choose almost anything from photographic material to amateur photo equipment to professional “machines” for the best photographers in the industry.
Since the inception in 1991, it has come a long way and in recent years its activities have increasingly included less sales issues. They started to organize exhibitions and workshops, organize a major photo festival and much more. It has to be said that PhotoSkoda clearly stands out above its competitors.
The wide portfolio of events that we organize for our customers and enthusiastic photographers from all over our country requires sophisticated tools. Freelo is clearly one of them. says Martin Vachata, project manager of FotoSkoda.
Martin Vachata with Martina Susova. Source: private archive fotoskoda.cz
Forwarding information, clear assignments, deadlines, setting responsibilities. All these things need to be ensured within a combined internal and external team. It wasn’t always easy in FotoSkoda. After the amount of emails, phone calls and endless meetings became unbearable, it was time to look for a suitable application.
First we started using Freelo to organize the extensive FotoSkoda Fest, which we hold twice a year and I must say that it fits us incredibly. Our complete marketing team is currently working in the app, including copywriters, product managers, IT colleagues and several other collaborators from other departments. adds Vachata
The organizing of FotoSkoda Fest (a festival which takes place traditionally twice a year in Langhans Palace and lasts one week) takes 3 months. There are X internal and X external specialists working on this project. The festival is made up of dozens of workshops, presentations, exhibitions and discussions, so preparation demands a lot of time and it’s definitely not a bed of roses. Thanks to Freelo and more effective collaboration,we managed to reduce the time of preparations by 90 hours, that is 11 workdays!
Part of the FotoSkoda team in front of the shop. Source: private archive of fotoskoda.cz
However, we don’t have just one project and today FotoSkoda has based twelve projects in Freelo. Ten of those projects are very active. We always insist on separation of short-term and long-term activities and have a clear set of rules in the application. This makes it easy to keep all teamwork clear. “Festival” types of projects belong to short-term and regular operations and production to long-term ones.
Martina Susova using Freelo. Source: private archiv fotoskoda.cz
As soon as I started to work as a marketing manager, I knew that I needed a tool to enter and control work. Freelo is easy to operate, visually nice and cheap. We have been using it for 3 years and we are excited. By the way, how many software vendors do you go for a beer with? :-) Martina Susova, marketing manager at FotoSkoda.
Important links related to the project are in FotoSkoda so-called Pinned to the project.
Example of To-Do list that helps the team not to forget anything important when launching a new TOP product.
Example of maintenance To-Do list that is regularly checked and sorted. It has a function of context inbox.
Lucidity foremost = Keep your tasks in order and try to follow „10 Freelo rules”. If you find more points while using the app, simply add them and share with everyone in team. The workflow will be much better for everyone.
