2Score plays the major league in sports marketing and Freelo helps them significantly

Published: 9. May 2019

2Score is on market a couple of years. Could you introduce the company, tell me a bit of it's history, your visions and plans?

2Score has been on the market for almost 7 years. The main mission is a certain cultivation of the sports environment and specifically sports marketing in the Czech Republic. We want the level of Czech sport to grow, both on the courses themselves as part of sports performances, and in the auditoriums as part of their occupancy and the quality of related services. That is why we like to be inspired abroad and apply best practice to the Czech reality. It might be a never-ending process, as abroad they will always be better and inspiring. Although we are often admired for our work abroad.

2Score team. Photo: 2score

What makes 2Score unique compared to other agencies?

The uniqueness of other agencies is certainly in the focus exclusively on sports. Within sports for marketing, mostly communication and activation of partnerships.

Which of your achievements are you proud of the most? While browsing your web and social networks, I found Sparta, Fortuna liga, Sazka bet, McDonald's etc.

We are very proud of our clients and projects we have created over the years. In many aspects, the work belongs to the top of our field. As our team is made of people who llove sport, working on such a level is also an honor. If I had to choose one act and speak for my colleagues, it was Tomas Rosicky's farewell last year. This is the project that brought probably the most emotions and pride that we could participate in something like this.

How many people currently make up the 2Score team and how do you work?

We would probably need more than two pairs of hands to count the external and internal people, who communicate very closely. We have groups of graphic designers, video creators, specialists managing digital platforms and project managers. That is our exact division of work. Otherwise, the structure responds to clients and projects associate with them.

How many locations are you currently working from?

Although we have one office in the very center of Prague with a view of the National Museum, this is not the only location from where we work. Especially communication between individual members is in field. We mostly set up home office mode and work often takes place in the field.

League Football Association Workshop on topic: News and World Trends in Social Networking. Photo: 2score

Do you also work with external colleagues?

We try to work with the best who combine expertise and fit into our team. The reason is that we take it as a process of continuous learning and gathering more and more experiences.

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Is it difficult to plan a creative job? Did you know that you always deliver a creative with a job during the week? How variable is it?

In our environment, the favorite word is ASAP, so we're not used to have enough time. A lot of projects have deadline when the creative part has to come out, otherwise there is no other way. As part of this, I think we have well-set processes and we always find the best solution based on the given conditions.

Team 2score shooting a spot with football players. Photo: 2score

What about the events? They are often planned a year ahead..

We are rather devoted to small events. We have an excellent cooperating external agents and agencies for large ones.

What techniques do you use in your teamwork? What works and what have you left?

We have an established system of meetings, but when there is nothing to solve, we do not meet. We do not hold meetings for meetings. In any case, we often create a lot of news, whether whole projects or partial work on long-term projects. Therefore, the meeting room is often filled with brainstorming or feedback meetings after implemented projects or events.

Team 2score shooting with football legends Jan Koller and Horst Siegel. Photo: 2score

Time to time, even in a well-coordinated team, there are some complications when finishing tasks or projects. What did you deal with specifically and which procedures helped you to solve the problem?

Cooperation is important for us. So when an error is coming or occurs, we communicate to minimize it as a team. Then you need to learn from those mistakes for the next time. The most common mistake is probably to forget about "something". Freelo and the internal communication system helped us the most.

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What is the hardest part of running an agency like yours?

Our biggest problem is that we really live by work. We love sport and we want to do our job as best as we can. However, within the agency, you have certain guidelines that determine the client's budget and the projects. Then these determine the hourly budgets and volume of work that are allocated to the projects. We often spend more time on projects because we just want it to be even better than we promised. If it is to the extent, then we take it as an investment in fulfilling our mission.

What system did you use to manage  the team communication before Freelo?

The transition to Freelo was also related to the expansion of our team. We have adjusted the structure to more specialized format according to the specifics of work in the original separation of projects. We used to have e-mail, messenger and todo list from Excel.

How has the workflow and efficiency changed after implementation of Freelo?

I could no longer imagine our team without Freelo or a similar platform. Freelo brought clear rules in the cooperation of our team members, error minimization and a clear structure.

Cameraman in action. Photo: 2score

Why did you choose Freelo and how did its implementation in your team go?

We were looking for a platform for project management and related tasks. There were more options, but the Czech variant won. We went just tried Freelo and we didn't look for other ways. The boot was initially rough to set it well at the beginning, but the approach to throw us all into the river and learn to swim won. We succeeded, we still swim and we do it well.

How many projects are you currently working on?

We have many long-term projects consisting of sub-projects. Nowadays, we have tens of projects.

How do you divide your projects in Freelo?

I cannot say clearly. Some of them according to client and others according to large projects.

2score team is really active. They also participate in amateur football tournaments. Photo: 2score

Do you have more short-term or long-term issues?

Most of our projects are long-term.

Do you track the productivity or the efficiency of your teams in detail? How do you know that everything works like a charm?

We use Freelo, timesheet platform and regular meetings for such a purpose.

Do you have any specifics within the team cooperation that influences the success of projects or their severity?

We love sport and what we do.

Which other tools or apps do you use except Freelo and for what?

Of course e-mail for communication outside our team. WhatsApp only for internal communication. Package from Google, especially Drive. Adobe packages for our creative colleagues. My Hours for timesheet records.

Our team's daily work: shooting of the major league teams. Photo: 2score

How do you teach new team members with Freelo and the entire workflow?

We have manuals of our processes, but examples and practice works best.

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Which Freelo's features are the most useful to you and why?

Task assignment = clear responsibility, email notifications = nothing escapes attention, functional applications = work from anywhere.

Which processes/features does Freelo solve to your company?

Communication, meeting's reports, assignment, keeping of inspiration. On the other hand, we do not use timetracking at all.

Do you miss anything in Freelo?

Perhaps simplier time reports, that is / was more for freelancers than agencies.

When you say Freelo, which words do you think of?

In past, when I turned the PC on, I went on Facebook and even earlier to Seznam. Now I start with Freelo.

Do you have any guidelines or best practices how to use Freelo?

Put everything to Freelo.