Freelo Brand Presskit

Basic information

Short info about the application, foundation, founders and current issues. It will help you quickly find out who is behind Freelo and what we are trying to do.

Basic information [CZ]
Open a Google document

Basic information [EN]
Open a Google document

Logos

Below are individual versions of Freelo® logos to download. Universal vector SVG (RGB for screens, CMYK for printing) is always available for quick download.

Freelo logo for white background

Freelo RGB [PNG] Freelo RGB [SVG] Freelo CMYK [SVG]

Freelo logo for dark background

Freelo RGB [PNG] Freelo RGB [SVG] Freelo CMYK [SVG]

Freelo.TV logo for white background

Freelo.TV RGB [PNG] Freelo.TV RGB [SVG]

Freelo.TV logo for dark background

Freelo.TV RGB [PNG] Freelo.TV RGB [SVG]

Freelo basic icon

RGB Icon [PNG] RGB Icon [SVG]

Freelo inverse icon

RGB Icon [PNG] RGB Icon [SVG]

Photos

Photos are available when writing articles, reviews or social media posts.

Freelo Team

Download [JPG]

Freelo Team

Download [JPG]

Freelo Team

Download [JPG]

Freelo Team

Download [JPG]

Kanceláře

Download [JPG]

Kanceláře

Download [JPG]

Kanceláře

Download [JPG]

Kanceláře

Download [JPG]

Kanceláře

Download [JPG]

Kanceláře

Download [JPG]

Kanceláře

Download [JPG]

Kanceláře

Download [JPG]

Kanceláře

Download [JPG]

Kanceláře

Download [JPG]

Kanceláře

Download [JPG]

The founders

Download [JPG]

The founders

Download [JPG]

The founders

Download [JPG]

The founders

Download [JPG]

The founders

Download [JPG]

The founders

Download [JPG]

The founders

Download [JPG]

The founders

Download [JPG]

The founders

Download [JPG]

The founders

Download [JPG]

The founders

Download [JPG]

The founders

Download [JPG]

The founders

Download [JPG]

The founders

Download [JPG]

The founders

Download [JPG]

The founders

Download [JPG]

The founders

Download [JPG]

Karel Dytrych, CEO

Download [JPG]

Karel Dytrych, CEO

Download [JPG]

Karel Dytrych, CEO

Download [JPG]

Karel Dytrych, CEO

Download [JPG]

Karel Dytrych, CEO

Download [JPG]

Karel Dytrych, CEO

Download [JPG]

Karel Borkovec, CTO

Download [JPG]

Karel Borkovec, CTO

Download [JPG]

Karel Borkovec, CTO

Download [JPG]

Karel Borkovec, CTO

Download [JPG]

Karel Borkovec, CTO

Download [JPG]

Karel Borkovec, CTO

Download [JPG]

Karel Borkovec, CTO

Download [JPG]

Jan Kulda, CCO

Download [JPG]

Jan Kulda, CCO

Download [JPG]

Jan Kulda, CCO

Download [JPG]

Jan Kulda, CCO

Download [JPG]

Jan Kulda, CCO

Download [JPG]

Jan Kulda, CCO

Download [JPG]

Application samples

Screenshots from the app are available when writing articles, reviews, or social media posts.

Fonts

We use the Wotfard font for all Freelo websites - main site, help and blog. We continue to work with it in digital marketing materials and wherever possible. We do not use the font directly in the application for performance and multilingual reasons.

Wotfard SemiBold [primary font]

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 @ # $ &

Use the SemiBold cut for:

headings
highlighted text
.fw-b
.brand-font

Wotfard Regular [primary font]

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 @ # $ &

Use the Regular cut for:

all other texts
highlighted text
.fw-n
.brand-font

System font [in-app font]

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 @ # $ &

Used for:

all texts in app.freelo.io
at the same time it is not used anywhere else
the reasons are performance and multilingualism

Montserrat [secondary font]

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 @ # $ &

Use font:

only when the primary font cannot be used and Google fonts are available
use Bold for headlines,
Regular cut for short additional texta,
e.g. on figma.com service for the production of marketing materials

Alternative font

An alternative font is an universal substitute. This font is on every computer and the information you type in will be most likely displayed adequately to the recipient. We use this font in documents that can be edited by a third party (typically MS Word) to guarantee the correct display of the font. We also use alternative fonts in emails.

Font for PC: Arial
Font for Mac: Helvetica

Colors

Color palettes allow us to consistently expand the web and prepare digital marketing materials with sufficient contrast and accessibility.

Blue [Main]

#001727 .color-brand-blue-1

#00293F .color-brand-blue-2

#003D5B .color-brand-blue-3

#005881 .color-brand-blue-4

#0076AC .color-brand-blue-5

#0097D9 .color-brand-blue-6

#14B2FF [Hlavní] .color-brand-blue-7

#93CCFF .color-brand-blue-8

#C8E3FF .color-brand-blue-9

#ECF6FF .color-brand-blue-10

Yellowgreen

#0E1900 .color-brand-yellowgreen-1

#1A2A00 .color-brand-yellowgreen-2

#294000 .color-brand-yellowgreen-3

#3D5B00 .color-brand-yellowgreen-4

#537B00 .color-brand-yellowgreen-5

#6B9C00 .color-brand-yellowgreen-6

#84B832 .color-brand-yellowgreen-7

#A9D478 .color-brand-yellowgreen-8

#C9EAA9 .color-brand-yellowgreen-9

#E9F8DC .color-brand-yellowgreen-10

Green

#001B02 .color-brand-green-1

#002D05 .color-brand-green-2

#00440B .color-brand-green-3

#006014 .color-brand-green-4

#00821F .color-brand-green-5

#00A52A .color-brand-green-6

#48BF56 .color-brand-green-7

#8DD892 .color-brand-green-8

#B0EFB4 .color-brand-green-9

#E6F9E7 .color-brand-green-10

Aqua

#00191B .color-brand-aqua-1

#002B2D .color-brand-aqua-2

#004044 .color-brand-aqua-3

#005C61 .color-brand-aqua-4

#007C82 .color-brand-aqua-5

#009EA5 .color-brand-aqua-6

#00BBC4 .color-brand-aqua-7

#6CD6DE .color-brand-aqua-8

#A6EBF2 .color-brand-aqua-9

#E6F7F8 .color-brand-aqua-10

Bluedark

#00162D .color-brand-bluedark-1

#002749 .color-brand-bluedark-2

#003B69 .color-brand-bluedark-3

#005493 .color-brand-bluedark-4

#0072C4 .color-brand-bluedark-5

#0091F7 .color-brand-bluedark-6

#6BABFF .color-brand-bluedark-7

#A8C8FF .color-brand-bluedark-8

#D1E0FF .color-brand-bluedark-9

#EFF4FF .color-brand-bluedark-10

Indigo

#200048 .color-brand-indigo-1

#340070 .color-brand-indigo-2

#4D009F .color-brand-indigo-3

#6E00DC .color-brand-indigo-4

#8A3EFF .color-brand-indigo-5

#A073FF .color-brand-indigo-6

#B598FF .color-brand-indigo-7

#CEBDFF .color-brand-indigo-8

#E3DBFF .color-brand-indigo-9

#F5F2FF .color-brand-indigo-10

Pink

#330018 .color-brand-pink-1

#51002A .color-brand-pink-2

#74003F .color-brand-pink-3

#A3005A .color-brand-pink-4

#D8007A .color-brand-pink-5

#FF3E98 .color-brand-pink-6

#FF7EAF .color-brand-pink-7

#FFB0CA .color-brand-pink-8

#FFD5E2 .color-brand-pink-9

#FDF0F4 .color-brand-pink-10

Red

#330018 .color-brand-red-1

#540008 .color-brand-red-2

#350003 .color-brand-red-3

#790011 .color-brand-red-4

#A9001C .color-brand-red-5

#E00028 .color-brand-red-6

#FF4B58 .color-brand-red-7

#FF8389 .color-brand-red-8

#FFD6D7 .color-brand-red-9

#FDF1F1 .color-brand-red-10

Redorange

#2D0A00 .color-brand-redorange-1

#471600 .color-brand-redorange-2

#672300 .color-brand-redorange-3

#913400 .color-brand-redorange-4

#C14800 .color-brand-redorange-5

#F35E00 .color-brand-redorange-6

#FF8666 .color-brand-redorange-7

#FFB4A6 .color-brand-redorange-8

#FFD7D0 .color-brand-redorange-9

#FDF1EF .color-brand-redorange-10

Orange

#241100 .color-brand-orange-1

#3A1F00 .color-brand-orange-2

#563000 .color-brand-orange-3

#794600 .color-brand-orange-4

#A26000 .color-brand-orange-5

#CD7B00 .color-brand-orange-6

#F29200 .color-brand-orange-7

#FFB781 .color-brand-orange-8

#FFD8C1 .color-brand-orange-9

#F9F2EF .color-brand-orange-10

Gray

#161616 .color-brand-gray-1

#262626 .color-brand-gray-2

#393939 .color-brand-gray-3

#525252 .color-brand-gray-4

#6F6F6F .color-brand-gray-5

#8D8D8D .color-brand-gray-6

#A8A8A8 .color-brand-gray-7

#C6C6C6 .color-brand-gray-8

#E0E0E0 .color-brand-gray-9

#F4F4F4 .color-brand-gray-10

Freelo brand presskit

Basic information

Basic information [CZ] blank Open a Google document

Basic information [EN] blank Open a Google document

Logos

Freelo logo for white background

Freelo logo for dark background

Freelo.TV logo for white background

Freelo.TV logo for dark background

Freelo basic icon

Freelo inverse icon

Photos

Freelo Team

Freelo Team

Freelo Team

Freelo Team

Kanceláře

Kanceláře

Kanceláře

Kanceláře

Kanceláře

Kanceláře

Kanceláře

Kanceláře

Kanceláře

Kanceláře

Kanceláře

The founders

The founders

The founders

The founders

The founders

The founders

The founders

The founders

The founders

The founders

The founders

The founders

The founders

The founders

The founders

The founders

The founders

Karel Dytrych, CEO

Karel Dytrych, CEO

Karel Dytrych, CEO

Karel Dytrych, CEO

Karel Dytrych, CEO

Karel Dytrych, CEO

Karel Borkovec, CTO

Karel Borkovec, CTO

Karel Borkovec, CTO

Karel Borkovec, CTO

Karel Borkovec, CTO

Karel Borkovec, CTO

Karel Borkovec, CTO

Jan Kulda, CCO

Jan Kulda, CCO

Jan Kulda, CCO

Jan Kulda, CCO

Jan Kulda, CCO

Jan Kulda, CCO

Application samples

Fonts

Use the SemiBold cut for:

Use the Regular cut for:

Used for:

Use font:

Alternative font

Colors

Blue [Main]

Yellowgreen

Green

Aqua

Bluedark

Indigo

Pink

Red

Redorange

Basic information [CZ]
Open a Google document

Basic information [EN]
Open a Google document